Straight talk on winning business, delivering premium service, and running the operations behind both.
12 posts
AI has changed what's easy. It hasn't changed what's valuable — and understanding the difference is the whole competitive question for resume writers right now.
One entry, updated once, reflected everywhere. It sounds simple. The actual impact is bigger than it sounds.
Your marketing might say premium. Your operations might be telling a different story to every client who works with you.
Industry benchmarking consistently points to the same number. Here's where those hours actually go.
The way an engagement ends shapes whether a client comes back — and whether they refer you to someone else.
Procurement teams read hundreds of profiles a year. Here's what makes one stand out — and it's not what most firms optimize for.
Most firms default to one model without ever deciding deliberately. Here's how to actually choose.
There's no universally correct answer — but there is a wrong way to decide, and most firms are using it.
For most career services clients, the end of an engagement means losing everything they built. That's a bigger problem than firms realize.
Version confusion isn't a minor annoyance. For firms running a high volume of proposals, it's a real and measurable drag on revenue.
Corporate buyers have changed what they're evaluating. Firms still competing on price alone are competing on the wrong axis.
It's rarely the price. It's rarely the team. Most lost proposals come down to something much less strategic — and much more fixable.